More so than ever, advertising and marketing play a big part in everyday life, with advancements in digital and social media allowing for new and exciting ways to attract and engage customers any time and any place.

This course, which benefits from EPAS and Chartered Institute of Marketing accreditation, is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.