Not everyone wants to go into an established business and simply fit into the organization. Some people want to enter a company to shake things up and innovate their product, their brand or how they operate. Other people don’t see themselves working for anyone, have an idea they want to pursue and start their own business.

In Middlesex University's course students can shape their studies to their career ambitions, developing themselves and their skills to innovate products and services in the modern workforce.

During the course, there's an emphasis on applying practice to theory in a business environment. This gives students the opportunity to see how businesses develop their products, manage their operations and innovate in their markets. To this end, a large part of the course is taking part in a work placement, so students can apply what they know in a live environment.