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Fall 2023 Applications Are Still Open!
Fall & Spring 2023 Applications Are Still Open!

Bachelor of Business - Marketing (MGB106) (095931D) at University of Canberra: Tuition: $32,300.00 AUD/year (Scholarship Available)

This course will provide students with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. Students will explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

Students will study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. They will also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and students graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Admission Requirements

  • Minimum Level of Education Required: Grade 12 / High School
  • Min GPA: 50.0% 
  • English Proficiency Requirements:
    For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
    • Min TOEFL iBT: 60 (Min Listening: 12.0, Min Reading: 13.0, Min Speaking: 18.0, Min Writing: 21.0)
    • Min IELTS overall: 6 (Min Listening: 6.0, Min Reading: 6.0, Min Speaking: 6.0, Min Writing: 6.0)
    • Min PTE overall: 50 (Min Listening: 50, Min Reading: 50, Min Speaking: 50, Min Writing: 50)
    For conditional admission, you are required to provide English proficiency scores:
    • Min TOEFL iBT: 32
    • Min IELTS overall: 4.5

Other fees:

  • Overseas Student Health Coverage Fee: $529 per year
  • Student Services and Amenities Fee: $313 per year
* Note: Additional fees may apply
** All fees are subject to change without notice
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