The goal of the events concentration within the BS in community sports management degree is to expand students' expertise in the events field and create experts in event planning at the community sports sector.

This concentration allows community sports management majors to focus their electives in a cohesive way, thus providing a solid foundation from which to develop and produce events that contribute to the economic development and social capital stemming from sports, a driving force in Arizona and in the metro Phoenix area, home to a large number of community sport events including large-scale youth sport tournaments.