This study will prepare students for the future as an entrepreneur or global business leader with a technology focus that can exploit new trends and emerging markets. Students will be equipped with a deep understanding of core business competencies (finance, marketing, management and innovation) while also learning creative techniques (brand storytelling) alongside critical technical know-how (data analysis and visualisation) – all enabling students to address real work problems.

They will develop professional skills in effective negotiation, collaboration, generating and pitching ideas, whilst honing personal leadership style. This course will help students become strategic problem-solvers, able to analyse and tackle global business challenges through practical bootcamps and labs with the opportunity to expand student horizons through access to a wide selection of electives.