Business Analytics is utilised on a daily basis for organisations of all sizes and has become a must-have skill for graduates and employers. However, applying appropriate analytics techniques, managing technical staff, aligning business analytics to organisational strategy, managing data analytics projects and interpreting analytics remains a key challenge.

With all this in mind, this programme has been uniquely designed to equip students with the necessary technical and non-technical skills to succeed as business managers of the future.

Through invaluable inputs from leading industry professionals, the University of Bradford has tailored modules on this programme to offer a balance between the mechanics of business analytical methods and the dynamics of business and management decision making processes. Therefore, students on this programme will be thoroughly grounded in management and business analytics and relevant topics, underpinned by the main concepts, theories, and latest techniques in the field.

Apart from the general business and management topics, you will develop your understanding of topics such as:

You will have the opportunity to familiarise yourself with specialist analytics software, SAS, who are considered one of the world’s leading industry standard data analytics software providers, widely used in the business world. In addition, our research-focused academics, will facilitate your learning throughout the duration of this degree programme ensuring you remain up to date with the latest trends in the area of Management and Business Analytics.

Through innovative teaching and practical application, this programme aims at incorporating data analytics with management practices, therefore placing you at the forefront of graduate competition for roles such as Business Analyst, Marketing Manager, HR Specialist, Business Development Managers and many others.