Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring students to develop specialist skills and knowledge. By studying this course, students have the chance to learn the theories, strategies and practices to prepare them to enter a career in these exciting business areas.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare students to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field.

Graduates should be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions, following in the footsteps of the university's growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.