In this new global age, marketing and the management of brands stand out as the key to successful international business. This contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.