In an ever-changing digital landscape, brands are looking to connect with consumers in creative ways, shaping consumer decisions through engaging and influential content and experiences. Whether students are looking to build, manage or become a brand, this course will empower them to build a community, share stories and amplify their voice through the creation of powerful content.

Students will help students find their unique voice and shape an authentic personal brand that will connect with their desired audience of consumers or supporters. They will learn how to identify their audience and find the right places and modes to connect with them, in order to maximise visibility, engagement and revenue opportunities.

Throughout the course students will join the Creative Studio, a skills track that allows them to develop expertise in practical fields ranging from digital photography, to copy-writing and video production. With access to industry-standard studios, edit suites and professional equipment, students will build their portfolio and gain the creative and technical skills to secure their success as a thought leader or influencer.