The course will help students to develop an understanding of contemporary design management. The department aims to prepare graduates for careers as design consultants, managers, researchers and design-led, change-makers in private and public organisations, as well as for doctoral study. Students will have the chance to develop modes of thinking critical to the challenges design managers face across a range of real-world situations. The course explores design management from a range of future-oriented perspectives, including service design, design for sustainability, design strategy, and design and branding. Lancaster's Imagination Lab – an intensive project-based design studio – enables students to explore complex desgin challenges.