This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable students to develop an international and intercultural point of view and prepare them for a thriving career in linguistically and culturally-diverse marketing and business environments.

As part of their studies, students will complete a project evaluating the business, communication or marketing aspects of a company of their choice, enabling them to apply their knowledge and skills in a new context.