This program creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Core modules provide broader marketing management knowledge. Students then choose options to support their passions. Client interaction is integral to teaching. The department encourages collaborative skill building such as group work, group contracting and away days. Student dissertations can be library-based. Or they can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.

Students will develop an understanding of management nuances and gain a higher level of professional insight. They will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Graduates have the skills to tackle evolving marketing problems and to solve social challenges.

As part of the UK’s longest established marketing faculty, this program has been established for more than a decade so students will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. Lancaster also offers dedicated marketing career support with help navigating recruitment processes, CV development and career planning.