The world is driven by data. Organisations are generating and capturing trillions of bytes of information from touch points with their customers, supply chains and business operations. The influence of machine learning and big data on business decision-making is greater than ever. There’s a high demand for business leaders who can convert data into insights that lead to game-changing solutions for consumers.

This course will prepare students to understand and use data to drive contemporary business strategy and decision-making and learn to use data-analytics to gain valuable insights into consumer behaviour.

Students will learn skills and tools in using data to create powerful solutions that increase business sales, enhance customer experiences, and develop new products that meet consumer needs. Combining expertise in business analytics, consumer intelligence, and marketing analytics, students will be prepared for success in their own business or working with NGOs, social enterprise, international business or government agencies.