The Master's programme in Marketing covers core business practices and marketing principles, giving students the range of competencies they need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips students with the necessary knowledge and skills in marketing which reflect relevant research, best practice and innovative thinking to enhance their employability. The programme also serves as preparation for further study or an academic career in marketing.

Throughout this programme, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives students an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

The tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

The School of Management’s MSc in Marketing and MSc in Digital and Strategic Marketing programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.