The Undergraduate UMass Boston Navitas GSSP is the first year of a bachelor’s degree program at UMass Boston. The Navitas GSSP consists of for-credit coursework and provides an academic and cultural bridge from the high school experience to studying at a university in the United States. When students successfully complete the UMass Boston Navitas GSSP, they will progress directly into the second year of their undergraduate degree program. 

The College of Management (CM) at UMass Boston offers a bachelor of science in management (BSM) degree with a full range of management courses and management concentrations that prepare students for specific management responsibilities. The program is built on a solid foundation in the arts and humanities achieved by completing CM's general education requirements. 

Coursework and a whole array of student resources help undergraduate students develop the communication, presentation, and analytical skills required by contemporary managers. More specific, professional development is available through various student activities as well as the career services offered by the College of Management. Students in the BSM program are required to participate in the Management Achievement Program (MAP), a co-curricular program designed to prepare students for their role as management professionals.

Marketing Concentration

The purpose of marketing is to find and keep customers. Employers in today’s economic environment actively seek competent, committed individuals for a variety of upwardly mobile careers in the field of marketing. The marketing concentration provides students with an in-depth understanding of the most current thinking and practices in strategic marketing techniques along with the analytical, communication, and computer skills their employers expect.

UMB alumni are employed in retailing, sales, service marketing, marketing research and database management, advertising, promotion, product management, brand management, customer relations, and direct and electronic marketing.