The Bachelor of Design program is broadly focused on user experience design (UX design), meeting an increasing demand for designers who are prepared to design and to innovate for the ways people use technology every day. Blending design thinking and practical UX process and deliverables, the program develops designers who can critically engage with the rapidly changing technological world.

The program emphasizes a “people-first” approach, applying principles of human-centered design and research to solve problems. With an emphasis on social responsibility, students are encouraged to demonstrate curiosity, resilience and empathy for end-users as a means to find creative solutions to the many challenges faced in modern technology culture.

This innovative program of interdisciplinary, collaborative, and project-based learning prepares students to join the challenging world of design for the experience economy.  Courses are developed in collaboration with industry partners to develop advanced capabilities in design tools and methods, communications, visual literacy, digital technology, qualitative research, creativity and innovation, interaction and service design. The program applies evidence-based design and research methods to services and digital projects, including websites, apps, VR/AR/MR, Voice UI and other emerging interfaces. Projects extend across corporate, not-for-profit and civic environments. 

Students will also get to participate in one or more supervised work placements totalling 420 hours, usually completed in the Spring/Summer term after Semester 6. Placement opportunities cover a wide range of organizations such as design agencies, financial services, health-care settings or service environments. Students will acquire hands-on experience in defining and implementing design projects and developing client relationships.