The marketing major prepares students to serve a vital role as the liaison between businesses and consumers.

As a marketer, students will identify wants and needs among diverse groups of people, select target markets, and develop strategies for new and existing products. Students will formulate plans for pricing, distributing, and promoting these products and services while utilizing knowledge of branding, advertising, social media, and new product development.

This work requires careful analysis, creativity, and action to tailor products and services to meet consumers’ needs.

If students like coming up with new ideas for products, advertisements, and beating the competition, and if they want a career that involves solving challenging problems with analytical thinking and creativity, then this is the major for them.