International Direct - Bachelor of Science - Business Administration - Marketing At University of South Carolina: Tuition Fee: $35,158.00 USD / Year (Scholarship Available)
As an international direct student at USC, you’ll receive:
- Exclusive and rigorous academic coursework
- Priority access to in-demand courses that fit your interests
- Guidance from academic advisors and mentors
- Career development and networking opportunities
- Intensive classes with domestic students
The Darla Moore School of Business's Department of Marketing is widely acclaimed for its scholarly expertise in various facets of consumer psychology, marketing strategy, research methods, behavioral pricing and marketing communications. In the discipline's most respected academic journals, the department has been ranked for many years among the top 25 marketing departments throughout the world.
Marketing is the process of planning and executing the development, pricing, distributions and promotion of services, products and ideas. The marketing major can include the study of economic, cultural, demographic and social factors that influence the demand for products and services.
The marketing major covers:
- The development, pricing, distribution and promotion of products, services and ideas
- The study of economic, cultural, demographic and attitudinal factors that influence demand for products and services
Upon their graduation, students will be able to:
- Demonstrate knowledge of consumer behavior and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design or promotions.
- Develop an understanding of the internal and external factors that influence consumer choice.
- Conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques and how to collect, clean and code data.
- Analyze and interpret marketing research results.
- Communicate market research results effectively.
- Develop an understanding of the strategic marketing management planning process and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.