Master of Science - Corporate Brand Management (Brunel Business School) at Brunel University London: Tuition: £17,875.00 GBP/year (Scholarship Available)
In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
Studetns will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. Students will also study how corporate branding is key to an organisation’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.
Students will have the option of taking either a year-long or six to twelve week work placement, depending on their needs, to help them enhance their skills and boost their career prospects while they study. Brunel was one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as students can put their learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from their placement employer once they’ve graduated.
Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree.
Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. Students will also study marketing communications and strategy from a corporate branding perspective.
Admission Requirements
- Minimum Level of Education Required: 4-Year Bachelor's Degree
- Min GPA: 70.0%
- English Proficiency Requirements:
For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
- Min TOEFL iBT: 92 (Min Listening: 20.0, Min Reading: 20.0, Min Speaking: 20.0, Min Writing: 20.0)
- Min IELTS overall: 6.5 (Min Listening: 6.0, Min Reading: 6.0, Min Speaking: 6.0, Min Writing: 6.0)
- Min Duolingo English Test Score: 110
- Min PTE overall: 58 (Min Listening: 51, Min Reading: 51, Min Speaking: 51, Min Writing: 51)
Applicants interested in applying for direct admission, but are yet to complete an acceptable language test, can do so, but must provide valid results before receiving a final offer letter.For conditional admission, you are required to provide English proficiency scores:- Min IELTS overall: 4 (Min Listening: 4, Min Reading: 4, Min Speaking: 4, Min Writing: 4)
- Min Duolingo English Test Score: 60
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