Master of Science - Marketing - Consumer Marketing at University of Reading: Tuition Fee: £22,600.00 GBP / Year (Scholarship Available)
This Masters degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.
Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options.
Students will:
- Understand the psychological and sociological factors that influence consumer behaviour
- Acquire a deep understanding of the application of marketing tools on consumer decision making
- Learn to create contemporary strategic marketing toolkits to generate consumer intelligence
- Explore Mobile Marketing, Internet of Things, Virtual Reality and Neural Marketing as application domains for customer intelligence
- Develop their knowledge and application of consumer behaviour theories and buying behaviour models
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